Acenda
Where Lives Move Forward
Robins’ Nest, Cape Counseling Services, and NewPoint Behavioral Health Care decided to merge to create one powerful force to lead the future in evidenced-based, integrated care for individuals from birth through all stages of adulthood. They tasked Merz with creating a new brand identity and messaging platform to engage clients, staff, partners, and stakeholders for sustained growth.
Industry
Integrated Health CareHuman Services
Nonprofit
Services
ResearchNaming
Brand Identity
Brand Positioning
Brand Assets
Results
36%
increase in community members served
$5.9
million in government funding to address mental health and substance abuse issues
7%
increase in donations