Acenda
Where Lives Move Forward

Acenda is a premier integrated health provider offering life-enhancing programs and services to individuals, families, and communities throughout New Jersey.
Robins’ Nest, Cape Counseling Services, and NewPoint Behavioral Health Care decided to merge to create one powerful force to lead the future in evidenced-based, integrated care for individuals from birth through all stages of adulthood. They tasked Merz with creating a new brand identity and messaging platform to engage clients, staff, partners, and stakeholders for sustained growth.
Services
Market ResearchBrand Positioning
Messaging Platform
Brand Development & Rebranding
Brand Identity & Standards
Graphic Design
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