CASA Youth Advocates
Champions for Children
As the new Agency of Record for CASA Youth Advocates Inc. of Delaware & Chester Counties, Merz was tasked with branding and supporting the promotion of their 2025 Fundraising Gala. Merz helped CASA exceed all of their fundraising goals and secure substantial media coverage, making this event incredibly successful.
CHALLENGE
For their 2025 Fundraising Gala, the Development team at CASA Youth Advocates needed a fresh event theme to tie to the organization’s refreshed branding. In addition to the event branding, Merz strategized ways to increase sponsorships, donations, and overall revenue compared to last year’s event.
SOLUTION
Merz crafted the impactful event theme, Support That Ripples Through a Lifetime, and applied it to all materials including: save the date, invitation, sponsorship & ad packets, donor auction forms, social media graphics, website landing page, event program, and all event signage.
In addition to supporting the Development Team’s organic efforts to attract sponsors, donors, and gala attendees, Merz landed an impressive slate of press opportunities featuring newest Board Member Carlyne Graham, a Licensed Clinical Psychotherapist and wife of Philadelphia Eagles player, Brandon Graham. Carlyne was paired with CASA Staff to promote the fundraising event, and the ability to donate or bid on auction items online through various media channels.
Services
Market ResearchBrand Positioning
Messaging Platform
Content Development
Integrated Marketing Campaigns
Experiential Marketing
Website Design & Development
Graphic Design
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RESULTS
0
increase in sponsorships
0
increase in revenue from the live auction
0
increase in total revenue from the gala compared to 2024
