Celiac Disease Foundation
Advocacy. Breakthroughs. Cure.
The Celiac Disease Foundation, established in 1990, is a leading global patient advocacy organization committed to accelerating diagnosis, treatments, and a cure for celiac disease.
With their 35th anniversary approaching in 2025, and increased competition for funding from the bio-pharmaceutical industry, Celiac Disease Foundation partnered with Merz to rebrand their organization to better position them as the authoritative research, education and advocacy source serving celiac disease with patients, physicians, policymakers, the bio-pharmaceutical industry and other key audiences.
Services
Market ResearchMessaging Platform
Brand Positioning
Brand Architecture
Brand Identity & Standards
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