Christ’s Home
Christ’s Home New Suites Apartments
In June 2024, Christ’s Home, a Warminster, PA-based non-profit which provides an array of life-enhancing services to both older adults and children, opened its 82,000-square-foot New Suites Apartment building. With 30 new independent living apartments, an outdoor terrace, new social hall, and a cinema, the community was ready to welcome new residents—and turned to Merz to help.
Solution:
With a long-time marketing partnership working on a variety of projects including web, print, and digital, Christ’s Home once again turned to Merz to help get the word out about their new suites. We utilized strategic solutions so that the audience of senior prospects and their adult children saw Christ’s Home’s new apartments: in local magazines, on billboards while driving, during their time online with display ads, in their email inbox, and on social media. Merz also worked with Christ’s Home to engage their most loyal audience, current residents, through their resident referral program.
Industry
Senior ServicesChildren Services
Services
Digital MarketingWebsite Development
Outdoor Advertising
Collateral & Print Materials
Results
By October 2024, not only were all 30 units in the New Suites Apartment building sold, but all open Independent Living units at Christ’s Home had been sold. Four years out from the onset of the global Coronavirus pandemic, the community’s resident waitlist is growing once again.
- Final 6 apartments sold as a result of the New Suites Summer Sale Campaign
- Carefully crafted SEO led to:
32%
YOY increase in website visitors through organic search
29%
YOY increase in engaged sessions from organic traffic
118%
Christ’s Home website appeared 118% more often in search results per Google Search Console