Merz delivers smart thinking in branding schools and universities. In the world of education, the most successful branding campaigns establish an emotional connection with the audience, whether it is students, parents, family members or donors. We have come to learn that facts and figures will only get a school or university so far. The people you are talking to want to achieve, grow and be empowered. As part of the Merz branding for schools process, we uncover the personality of a brand to better shape an institution’s brand story. We also gain constructive feedback from key stakeholders to uncover honest insights that complement external research.