LACRIFILL®

Dry eye treatment, reinvented.

When a novel dry eye therapy required a pharmaceutical branding strategy and launch in under five months, Merz delivered a comprehensive solution. Our team developed a distinct brand identity, strategic positioning, and marketing assets to introduce LACRIFILL^® to ophthalmologists and optometrists.

From a high-impact product launch to ongoing brand growth, we continue to support LACRIFILL^® with pharmaceutical packaging design, sales collateral, digital marketing, medical webinars, video content, and trade show strategies. Our deep expertise in pharmaceutical branding and healthcare marketing ensures this innovative treatment gains visibility and market traction.