LACRIFILL®

Dry eye treament, reinvented.

When this novel therapy for dry eye needed to be branded and launched in less than five months, Merz jumped right in. The team created the brand identity, strategy and positioning, along with all of the brand assets to introduce LACRIFILL^® to Ophthalmologists and Optometrists. From the strong launch to continued sales and marketing efforts, Merz partners with the LACRIFILL^® team on packaging, sales collateral, webinars, digital campaigns, videos and trade show strategies to grow this innovative brand.