Lancaster General Health
Live Your Legacy
Penn Medicine Lancaster General Health approached Merz to assist in creating a compelling campaign for their newly created Employee Value Proposition. The campaign themeline, “Live Your Legacy,” encouraged employees to go above and beyond their daily duties and leave their own lasting legacy on the health system at the end of their career.
Services
- Brand Identity & Standards
- Campaign Development
- Collateral and Digital Assets
- Employee Engagement Initiatives
- Environmental Designs
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