Myonex
Your Clinical Trial Supply Partner
A Global Life Science Branding Success
Learn how Merz helped the client drive over 20% growth annually for three consecutive years, while tripling the number of employees and introducing innovative services.
The Challenge: Rebrand a leading global clinical trial supply company to clarify their messaging and broaden their audience worldwide.
Myoderm, a trusted clinical trial supply partner, faced a major branding hurdle. Despite its solid reputation in the United States, global audiences misunderstood the company’s name, associating the “-derm” with dermatology. As the company grew and their portfolio of services expanded to meet their customers’ needs worldwide, they needed a brand that resonated internationally.
The Solution: A Comprehensive Rebrand
Merz partnered with Myoderm to create and launch the new Myonex brand. The rebrand encompassed everything needed for a successful global launch, including:
- A fresh brand identity with comprehensive guidelines
- Custom website development and social media graphics
- Marketing collateral, business cards, and stationery packages
- Employee merchandise and branded materials
- A brand launch video to showcase the transformation
Since launching the new brand Myonex has experienced exponential growth in the US and abroad.
Industry
Life SciencesPharmaceutical
Services
ResearchNaming
Brand Identity
Brand Positioning
Website Development
Campaign Development
Social Media Management
SEO/SEM
Enviromental
Merz was also tasked with applying the branding to Myonex’s new corporate HQ and orchestrating events from the groundbreaking to the grand opening.
20%
Myonex has grown faster than 20% for three years in a row.
3x
Tripled the number of employees and introduced innovative services