Myonex
Your Clinical Trial Supply Partner
Myoderm, a leading global clinical trial supply company, turned to us with their biggest branding challenge in three decades. While Myoderm had a great reputation and brand awareness in the United States, it struggled to resonate with a global audience as their role in the clinical trial supply market expanded significantly around the world. The biggest misconception among global audiences was that the “-derm” in Myoderm meant the company created dermatology products or only supported dermatology clinical trials. As the company grew and their portfolio of services expanded to meet their customers’ needs, they asked us to rename and rebrand the company.
Industry
Life SciencesPharmaceutical
Services
ResearchNaming
Brand Identity
Brand Positioning
Website Development
Campaign Development
Social Media Management
SEO/SEM
Enviromental
Merz was also tasked with applying the branding to Myonex’s new corporate HQ and orchestrating events from the groundbreaking to the grand opening.
Results
Merz assisted the Myonex team with all necessary assets to prepare for the global launch of their new brand, which included: fully executed brand identity and guidelines, custom website development, new social media pages and graphics, marketing materials, business cards and stationery package, email signatures, merchandise for employees, and a video for the brand launch. Since launching the new brand Myonex has experienced exponential growth in the US and abroad.
20%
Myonex has grown faster than 20% for three years in a row.
3x
Tripled the number of employees and introduced innovative services