National Bleeding Disorders Foundation
Innovate | Educate | Advocate
The National Bleeding Disorders Foundation (formerly the National Hemophilia Foundation) is dedicated to finding cures for inheritable blood and bleeding disorders and to addressing and preventing the complications of these disorders through research, education and advocacy enabling people and families to thrive.
After 75 years, The National Hemophilia Foundation chose Merz to rebrand the organization to make it more inclusive of the blood and bleeding disorders community they serve. The branding needed to reflect the power of their diverse community and position the organization for the future.
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Market ResearchMessaging Platform
Brand Architecture
Brand Development & Rebranding
Brand Identity & Standards
Graphic Design
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