At Merz we like to say we have nonprofit hearts and for profit minds. Over half of our clients are nonprofits and for decades we have developed emotive and memorable campaigns that get to the essence of a nonprofit’s mission and reason for being. We always start with “why?” Why are you in business and what gets you and your staff energized each and every day to make a difference? As a nonprofit, you need to be bold in your thinking and clearly articulate what you do and why someone should support your organization and be vested in your future success. We have learned that the winning formula is to develop a consistent brand image that connects emotionally with potential donors, supporters, clients, staff, industry referrers and partners.