Pathway to Cures
A Catalyst in Realizing NBDF’s Vision
Pathway to Cures (P2C) is the National Bleeding Disorders Foundation’s (NBDF) venture philanthropy fund created specifically to accelerate the development of cures and therapies across all inheritable blood and bleeding disorders.
The Challenge
Following our rebrand of their parent organization (NBDF), P2C needed to align with the new visual identity while maintaining a distinct voice to engage donors and stakeholders. The fund needed to evolve alongside its parent brand—updating its identity and materials for consistency—while still standing on its own. At the same time, it needed to effectively communicate its mission to donors, board members, and investors to support ongoing fundraising and investment efforts.
The Solution
Because we partnered on the parent organization’s rebrand, we were uniquely positioned to ensure a seamless transition. We evolved Pathway to Cures’ logo to match the new colors and fonts used in the larger NBDF rebranding.
We then extended the refreshed brand across key touchpoints, including business cards, email signatures, social profiles, and the website, creating a cohesive and professional presence.
To support ongoing engagement, we developed a suite of marketing and communication materials—from an introductory video that clearly tells the fund’s story to annual reports, e-newsletters, and stakeholder collateral. We also supported visibility efforts through press release development and distribution, helping amplify key updates and milestones.
Services
- Brand Architecture
- Brand Development & Rebranding
- Brand Identity & Standards
- Graphic Design
- Video, Animation & Photography
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