ASCO

World’s leading professional organization for physicians and oncology professionals caring for people with cancer.

ASCO (American Society of Clinical Oncology) partnered with Merz to develop a strategic direction to help solidify their position as the authoritative voice in the cancer community and to communicate a leadership position to elevate ASCO from other cancer organizations.

Industry
Healthcare
Associations
Oncology
Services
Research
Brand Identity
Brand Positioning
Brand Architecture
Brand Standards
Campaign Development
Healthcare Branding for ASCO – Rebranding Case Study
Event signage and branding for healthcare organization ASCO
Healthcare rebranding case study – convention hall signage at ASCO annual meeting
ASCO rebranding case study – brochure design and brand identity for healthcare branding
Cancer and hospital rebranding case study – branded healthcare pamphlets
Annual meeting signage and branding for ASCO healthcare rebrand

Results

From the partnership with Merz, ASCO has achieved significant return on the relationship, including an increase in global membership, attendance at its Annual Meeting, as well as an increase in staff and the range of programs and services it offers to members. Merz continues to play a role in the evolution of ASCO and its portfolio of brands.

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