The McKeown Foundation
Caring for Those with Alzheimer's
The McKeown Foundation is a nonprofit organization devoted to promoting care, research, and education in the local community for Alzheimer’s patients and their loved ones since their founding in 2007.
The Challenge:
The McKeown Foundation and The Hill at Whitemarsh — the Philadelphia area’s premier continuing care retirement community — partnered to open a 14-bed memory care neighborhood as part of a $40 million health center expansion. Ahead of groundbreaking, they needed a campaign theme and fundraising materials to drive donor conversion on naming opportunities for the new facility.
The Solution:
Following a discovery session with the teams from The McKeown Foundation and The Hill at Whitemarsh, Merz created the campaign theme: A Safe Haven on Their Journey, a Helping Hand for Yours and executed it across multiple fundraising materials: case statement brochure, case statement folder with naming opportunities inserts, donor presentation deck, social media templates, and website design for The McKeown Foundation website.
Services
- Content Development
- Graphic Design
- Integrated Advertising Campaigns
- Website Design & Development
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